Adapting to changing customer expectations, reducing the time to market for products and therapies and managing digital channels: these are the three major challenges for life sciences companies in the new reality our expert Ashish Madan (https://home.kpmg/de/en/home/contacts/m/ashish-madan.html) defines. The digital transformation plays an outstanding role in coping with these tasks and Ashish Madan explains which topics companies should focus on in this context and gives recommendations for action.